THE ASK: Rebrand Spotify’s internal charitable outreach program, Project Impact.
THE PROBLEM: Project Impact is seen as a small internal charitable program and not the global internal charitable outreach program that it actually is. This is perceived to be causing low employee engagement and participation.
But, the real problem is that Spotify’s culture doesn’t celebrate volunteerism. Employees are not sure where the priorities lie when it comes to their work versus spending time volunteering.
THE SOLUTION: Introduce employees to the charitable outreach program during orientation, and make the journey to the volunteer day as effortless as possible by building an efficient communications system and blending charitable efforts to their daily routine.
INSIGHT: Volunteering is selfish.
STRATEGY: Create selflessness out of selfishness.
BRAND MANAGERS: Juliana Clark, EXPERIENCE DESIGN: Alex Rice, Mikaila Weaver, COPYWRITER: Chris Kessler