ASK: How can Pepsi disrupt the beverage industry with their partnership with Sodastream, and build a billion dollar brand, within the Make My Own category, in 5 years?
PROBLEM: Sodastream only has a 1.5% household penetration, and the experience of making a Pepsi drink with Sodastream isn’t living up to its promise.
INSIGHT: Taking more than one step to put something into your body is appealing to people.
OPPORTUNITY: Break out of the pack and get involved with the people who are eager to make, create and experiment at home with beverages by leaning into the beauty of the process and add more steps.
SOLUTION: Originals by Pepsi; A new way to take on the “Make My Own” category by taking a step away from technology.