ASK: Develop and present a lens that helps people understand and empathize with the walk of others in order to create positive change.
PROBLEM: There is a third world country within a first world country. Native Americans have been discriminated the most and the longest out of any race in America. They have a long list of struggles including; alcoholism and drug addiction, poverty rates way below the national average, wrongful imprisonment, extremely low high school graduation rates, inadequate health care, and the slow death of their native languages. So how do we choose one problem to focus on when their entire culture and community is in need of so much help?
In all of this we found one issue that first world Americans can commiserate with; Slow internet.
The broadband penetration rate on Indian reservations is less than 10%.
No, Native Americans aren't having trouble streaming the latest episode of Game of Thrones. Everything from applying to jobs, doing your homework, to paying your bills is done online.
INSIGHT: Wireless internet is the best way to provide broadband to large, sparsely populated areas, but large telecom companies buy the rights to wireless spectrum in these areas, but they don’t build towers in those impoverished areas because they don’t see it as cost effective.
OPPORTUNITY: Compel telecom carriers to develop the spectrum they own the licenses for or give them up.
SOLUTION: Harness mainstream frustration with the telecom companies to create momentum for change in the FCC rules.
BRAND MANAGERS: Juliana Clark, STRATEGIST: Erik Osburn, COPYWRITER: Scott Minniear, ART DIRECTOR: Matt Terrell, EXPERIENCE DESIGNER: Karl Giles