ASK: Take a brand that is currently disliked and make them likable.
PROBLEM: The way people communicate, seek information, and find entertainment is evolving.
Comcast is at risk of losing subscribers with all the new and easier ways people can view their shows. It’s predicted that up to 7 million subscribers may ditch Comcast for HBO Go.
OPPORTUNITY: With the steady rise in cord cutters, cable companies are going to obscene extremes when working with their customers. With Access, Comcast will be the first cable company that not only embraces and evolves with the changing market, but revolutionizes it.
SOLUTION: Access will provide Muni-Fi to select cities
STRATEGY: Show Millennials that Comcast is making an effort to provide better service by offering Municipal Wifi and charging stations.